What do you get when you have a bunch of tough women left behind during war time, American rock n roll, Savile Row inspired by the dandies of Edwardian varieties and young people?
The forgotten but original girl gang? A pair of most notorious criminal brothers also full of style and sensibility in their dress sense?
A subculture that came before the MODS, here we present to you:
The Teddy Girls and Teddy Boys of England in the 1950's.
Watched the 90's UK version of The Krays a few days ago.
If you didn't know the Krays were the most notorious English gangster twins Ronnie and Reggie, now you know.
Besides their mother's strong influence and the "several" acts of violence, the Kray twins were know for their love of Savile Row bespoke suits, impeccable dress sense and perfectly coffied hair.
Beautifully tailored, handmade, sometimes embroidered but always worn with pride.
This was the fashion scene which took off in 1950's EastEnd London.
The beginning of a youth subculture that was called "Teddy Boy" Style.
Along with rock and roll, the subculture made its way from the East End than up North, to Manchester and seaside towns of Liverpool and Blackpool. Than up North all the way to the Midlands and took over England by mid 1950s.
This was a time when young men had to growup fast, wearing tailored suits; girls and women were tough because all the men were at war, so they dressed like mens too. Why the heck not?!
Rock and roll made you want to twist and shout; Elvis was yet the King. This was a time before the Beatles became THE Beatles and made their 60s Moptops infamous worldwide.
SavileRow was trying to revive the stylings of the Dandies in the Edwardian period- hence the name (Ted, or Teddy Boy); this was the time of the Original GirlGang, the Teddy Girls or the Judies , a time wasAA found its place and name.
Girls dressing and acting like gents of the aristocratic and flamboyant Edwardian era?
A recently article by AnOther nicely break it down for all of us.
Here is the link to that-
Anyone with internet access can go down the rabbit hole of what has come before. But without the past, we do not have a future.
Without sounding like a self-help book- When we know better, we do better.
Same thing with our style and taste.
This is all acquired.
With effort and time, of course.
Hope you enjoyed our little fashion/film history report and a little bit of our inspiration from our mood board for a photoshoot last year.
If you want to see more of this in the future, let us know-
Gloria from the HQ