They have done it, so you don't have to.
We must always be aware of why we do what we do. It's truly for them not us. - George Alderete.
I have always had an incredible appreciation, admiration and respect for educators.
They have done it, made it; (some) screwed it up, found a way and got back up. They are here to show you the way...urm, so you don't have to. They are here to tell the tales so that you can go at your hairdressing journey/career harder faster better and stronger.... if you so pleased.
Man of the Year
Secretly, Anthony and I have decided that George Alderete is about to reach another PEAK in his career in 2017. And, it is why we wanted to conduct this interview.
Anthony has been a keen FAN of George and has always spoke highly of him whenever we come across anything @ColorboyGeo is doing on social media.
There is an aura about him. Something that really draws you in. His PASSION for what he does is apparent.
The fact that he always come off so kind and he has the kind of gravitational force which really draws people in.
Anyway, I have said enough. Here's George's turn. Thank you George for taking the time out of your hectic schedule to share. To the rest of you, I hope you enjoy this interview.
HQ: First thing first. I learned that you were in construction with your father prior to enrolling into a beauty college. Needless to say, you followed your heart and answered to a calling.
Fill us in on your hairdressing journey prior to your role as the hair color director at Keune.
GA: My journey has had so many opportunities and paths from an apprentice, stylist and salon owner. At the time of my ownership/partnership in the salon i was approached to enter this wonderful; world of education.
i have travelled the globe expressing my true love as a colorist. Being trained in the number 1 education academy in the world, the Redken Exchange NYC. I was part of a Global Education Team for 15 years. That led me to my next opportunity Keune as the North America Creative Ambassador.
HQ: You have said that NATURE as one of your biggest inspiration. Why and how?
GA: I do believe my true expression with color is always dictated to me through nature "color is all around us." I truly understand that color must have a rhythm.
To be creative and free we must always understand the fundamentals.
" Learn the rules, understand the rules and then break the rules".
HQ: Anthony gets ask this a lot and I am sure you do as well. As far as trend are concerned, where else do you get your hair inspirations from?
GA: Inspirations comes in so many forms whether it's fashion houses or design's influence in architecture.
The simple palette of color blend together to give me the impression I'm looking for.
I can obsess and even dream in design.
HQ: As a leader in the teams you lead backstage, on shoots and etc, aside from talent, what do you look for when you pick your players?
GA: The number one trait that always catches my attention is openness and the attention to detail. And of course... organization!
"Planned chaos" as I like to call it; when all the moving parts are working as one.
We must always be aware of why we do what we do. It's truly from them not us.
That's what a winning team means to me
HQ: You seem to be involved with Club Intrigue. What's the story? When and how did it all begin?
GA: Jeff South has been in my career several times. I was invited to educate for his group Salon Intrigue here in Atlanta many years ago. Then we reconnected when I relocated here in Buckhead, Atlanta with Keune.
He has a passion for the industry. He found Club Intrigue to offer free education to our hairdresser community here in Atlanta.
Now it's contagious and has gone to several locations across the country. I'm very proud of my association with Jeff and Club Intrigue.
HQ: You have won loads of awards, you have 3 NAHAs under your belt and done numerous editorial. What keeps driving you? What is your next big goal?
GA: The next generation of hairdressers coming into this field is what fuels me to continue to be an example.
I love to pay it forward and always wish upon piece of food for thought to remember. They also can experience the world with the blessings I have been given: Always follow your heart and your hands will do the rest.
HQ: I have heard that what makes George Alderete a top educator is your ability to make complex concepts easy to understand. What drives you as an educator?What do you wish stylists leave your classes/seminars thinking?
GA: I love when they walk away and have clarity and confidence in what they do.
Always study strong, practice perfect and the answer will be organic.
HQ: What are some of the trends we will be seeing in the season/ collection?
GA: Timeless beauty... it can be a fantasy tone or a soft muted tone of color. Color should always enhance shape and design.
HQ: Anyone in the industry whom you would like to collab with in the future?
GA: Yes, I have a huge wish list. And some of my wishes will be coming true this fall. But I can't share until next year early 2017.
You will love it and I look forward to it!!!
Oh yes, of course Keune will be offering a new collection as well.
HQ: What should we keep an eye out for from you in 2017?
GA: A collaborative effort of work shared.
With everyone pulling together our resources we will have global impact.
This world is getting smaller and smaller and the reach is closer and closer.
Not for the Faint of Heart
You guys, educators have to be brave. They also have to be relentless, and resilient. (!!!)
It is a hard task. And for sure isn't for everyone.
Imagine standing in front of people who make up an AUDIENCE. Then imagine they came EXPECTING to be WOWed.
It is not for those who are out for the title, or fame, or pay packet... trust me, I have seen it, heard about it and watched it happen (as they crash and got burned...)
The educators that we recognize have all worked their asses off. They didn't give up, they faced the obstacles, they experienced doubt, failure and time and time again they are tested and challenged.
They aren't doing this solely for themselves, that's for darn sure.
Sharing is an art form AND a sacrifice.
They have to be the best they can to bring out the best in others.
Keep an eye out for George Alderete at the ISSE Show in Long Beach in January 2017.
Follow George and all his latest @ColorBoyGeo for more upcoming show, seminars and events.
Check out Club Intrigue on FB: https://www.facebook.com/Club.Intrigue.Stylist.Educating.Stylist/?fref=ts
It's all love.
Gloria who is/ at HQ